Brand Strategy Mastery with Naomi Porter

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Executive Brand Strategy Workshop: Building and Implementing a Brand Strategy That Works

Duration: One Day (8 hours)

Introduction:

In the increasingly competitive business landscape, a strong and cohesive brand strategy is more than just a desirable asset - it's a necessity. As a key member of your executive team, it's vital to have a deep understanding of your brand and how to strategically position it in the marketplace. This workshop, run by Naomi Porter, your very own brand strategist, will equip you with the tools and knowledge you need to build and implement an effective brand strategy.

Workshop Objectives:

By the end of the workshop, participants will be able to:

  1. Understand the core components of a successful brand strategy.
  2. Identify and better understand their target audience and competition.
  3. Develop a unique brand positioning statement.
  4. Craft a compelling brand story.
  5. Implement the brand strategy across different touchpoints.
  6. Monitor and adjust the brand strategy as needed.

Workshop Schedule:

Session 1: Understanding Your Brand (1 hour) Defining your brand's purpose, vision, and values. What makes your brand unique?

Session 2: Identifying Your Audience (1 hour) Understanding your target audience, their needs, and motivations. How to conduct effective market research.

Networking & Refreshments Break (30 minutes)

Session 3: Competitive Analysis (1 hour) Understanding your competitors, their strengths and weaknesses. Learning from their successes and failures.

Session 4: Brand Positioning (1 hour) Creating a unique brand positioning statement that distinguishes your brand from competitors.

Lunch Break (1 hour)

Session 5: Crafting Your Brand Story (1 hour) Building an engaging brand narrative that resonates with your target audience.

Session 6: Implementing Your Brand Strategy (1 hour) Taking your strategy from paper to practice, integrating it across all customer touchpoints.

Session 7: Q&A and Wrap-up (1 hour) Open discussion, addressing specific queries, and summarising key workshop takeaways.

Conclusion:

This workshop is more than just a learning experience. It's an opportunity for your executive team to come together and shape the future of your brand. With Naomi Porter's expert guidance, your team will be well-equipped to build a brand strategy that is not only strong and unique but also resonates with your target audience, ensuring your brand's long-term success.

Don't miss this opportunity to enhance your brand's position in the market! Contact us to custom design a workshop for your team

Please note: This workshop structure is a guide as every business's unique situation is factored into the planning, design and implementation of the workshop. The workshop is designed for a maximum of 15 participants.