Understanding a client’s needs and current brand is an intricate process, as important and delicate as peeling the layers of an onion. At Spread the Word Marketing, we don’t just scratch the surface, but delve deep to build a tailored, effective branding strategy.
Step One: Deep Dive into the Brand
The first step in our process is to get to know the existing brand inside out. This involves understanding its history, values, vision, mission, products or services, target audience, and unique selling points. We conduct extensive research and hold interactive sessions with the client to uncover the essence of their brand.
Step Two: Market and Competitive Analysis
We take a 360-degree view of the market the brand operates in. This involves understanding industry trends, customer needs, and the competitive landscape. We analyze the strengths and weaknesses of competitor brands, looking for potential opportunities and threats.
Step Three: Identifying the Gap
With a clear understanding of the brand and the market, we identify gaps between the brand’s current position and where it wants to be. This could involve redefining the target audience, revisiting the brand’s core values, or updating its visual identity to resonate better with consumers.
Step Four: Crafting a Brand Strategy
Once we’ve identified the gap, we start crafting a branding strategy. This includes creating or refining the brand’s message, visual identity, and communication strategy. We ensure that the strategy is comprehensive, consistent, and delivers the brand’s core message effectively to its target audience.
Step Five: Implementation and Review
Our work doesn’t stop with the creation of a strategy. We oversee its implementation, ensuring every aspect aligns with the strategy. Post-implementation, we review and measure the effectiveness of the strategy and make necessary adjustments for continuous improvement.
At Spread the Word, we believe in creating a brand strategy that not only aligns with the client’s vision but also resonates with their target audience. Our process is designed to ensure that every step we take is informed, calculated, and contributes towards the brand’s growth.