Building Brand Loyalty in 2026: Innovative Strategies for Lasting Customer Relationships
What Actually Builds Brand Loyalty in 2026 (And Why Most Businesses Get It Wrong) In a world where every business can now produce content, automate…
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Unraveling Brands: How Spread the Word Builds Tailored Branding Strategies
Understanding a client’s needs and current brand is an intricate process, as important and delicate as peeling the layers of an onion. At Spread the…
Hungry? Recipe of the Day
Your recipe for success… a tasty marketing mix. Marketing Mix Your recipe for success Prep time: is worth the effort Cooking time: varies according to…
Tips for writing your own Google Business Profile
Google Business Profiles (until recently known as Google My Business) are one of the myriad of ways your customers can find out more about your…
What makes a great social media post?
It depends! Yeah, I know, don’t you hate that answer. If you’re running your won social media show and not engaging experts you want to…
Me, me, me!
It’s everywhere – big business, little business, and all the businesses in between are guilty of this. One of the most common mistakes we make…
What is marketing, anyway?
Marketing is one of those words that confuses the begeezers out of people. Many people think marketing and advertising are the same thing. If you…
Mum’s the Word
I was writing a post about being a mum and running a business. This title seemed to fit. Mum. Word. Attention grabbing. But of course…
Sorry, not sorry!
Do you notice how many posts start with ‘Sorry for the following post.’ Or ‘Sorry, this is going to be a long post’. Or “Sorry,…
Vulnerability in business
For me, vulnerability in business means asking questions I think I should know the answer to. It’s not easy exposing yourself (your perceived weaknesses), especially…
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