Google Business Profiles (until recently known as Google My Business) are one of the myriad of ways your customers can find out more about your business. The thing about Google Business Profiles is, unlike other forms of advertising, promotion and word of mouth marketing, getting your Good Business Profile right also has a big impact on how your business ranks on google searches. So yeah, it’s kinda important (insert sarcasm, and change to – it’s VERY important)
If you’re not engaging a copywriter to create your Google Business Profile, here are some tips to do it yourself (yes, of course, if writing is not your thing, you can contact Spread the Word to help you out).
Follow these tips to write your own engaging About Page for Google my Business (now Google Business Profiles)
- Write and include your primary business category
- Add content about high value products / services
- Specify your location and service area
- Remember to share your unique selling proposition (USPs)
- Highlight an achievement, like an Industry Award (fancy that, Spread the Word Marketing write winning Industry Award submissions too)
- Update with a promotional offer or low barrier to entry offer
Written by Naomi Porter, the No Bullshit Marketer, Spread the Word Marketing, Cairns, Australia