Naomi Porter

Building Brand Loyalty in 2026: Innovative Strategies for Lasting Customer Relationships

Brand Strategy, Copywriting, Copywriting for Social Media, Digital content, Digital Marketing, Marketing, Marketing Consultant, Marketing Mix, Marketing Planning, Social Media marketing, Spread the Word, Website content / By

What Actually Builds Brand Loyalty in 2026 (And Why Most Businesses Get It Wrong) In a world where every business can now produce content, automate communication, and “look” professional thanks to AI… Brand loyalty hasn’t become easier. It’s become harder. Because your customers aren’t just comparing you to your competitors anymore. They’re comparing you to: […]

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Business owners networking at a professional event in Cairns, highlighting the role of relationships in business growth

When Do You Know Your Business Needs a Growth Strategy?

Business Growth Strategy, Marketing Strategy / By

Busy doesn’t always mean growing When Do You Know Your Business Needs a Growth Strategy? There’s a point in most established businesses where something just doesn’t feel right. Not broken. Not failing. But not where it should be either. You’re working hard. The business is running. Money is coming in. But underneath that, there’s a

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Branding

Unraveling Brands: How Spread the Word Builds Tailored Branding Strategies

Brand Strategy, Marketing, Marketing Consultant, Marketing Mix, Marketing Planning, Spread the Word / By

Understanding a client’s needs and current brand is an intricate process, as important and delicate as peeling the layers of an onion. At Spread the Word Marketing, we don’t just scratch the surface, but delve deep to build a tailored, effective branding strategy. Step One: Deep Dive into the Brand The first step in our

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Hungry? Recipe of the Day

Leave a Comment / Marketing, Marketing Mix, Marketing Planning, Promotion / By

Your recipe for success… a tasty marketing mix. Marketing Mix Your recipe for success Prep time: is worth the effort Cooking time: varies according to individual tastes and method used Serving: your customers Level: beginner Ingredients: Product/ Service Price Place Promotion People Method: Step 1. Set out all your ingredients (everything that makes your business

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Tips for writing your own Google Business Profile

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Google Business Profiles (until recently known as Google My Business) are one of the myriad of ways your customers can find out more about your business. The thing about Google Business Profiles is, unlike other forms of advertising, promotion and word of mouth marketing, getting your Good Business Profile right also has a big impact

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What makes a great social media post?

Leave a Comment / Copywriting, Copywriting for Social Media, Digital content, Digital Marketing, Editing, Marketing, Marketing Consultant, Marketing Mix, Marketing Planning, Online content, Promotion, Social Media marketing, Spread the Word, Website copy / By

It depends! Yeah, I know, don’t you hate that answer. If you’re running your won social media show and not engaging experts you want to keep it as simple as you can. Let’s face it, you want to be focused on running your business not your social media campaigns. So. When in doubt – go

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What is marketing, anyway?

Leave a Comment / Copywriting, Digital Marketing, Editing, Marketing, Marketing Consultant, Marketing Mix, Marketing Planning, Promotion, Social Media marketing, Spread the Word, Website copy / By

Marketing is one of those words that confuses the begeezers out of people. Many people think marketing and advertising are the same thing. If you are one of those people, you’re kinda right – sort of – OK, not really! Marketing often involves developing traditional and digital advertising campaigns. But a marketer doesn’t just create

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Mum’s the Word

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I was writing a post about being a mum and running a business. This title seemed to fit. Mum. Word. Attention grabbing. But of course I then wanted to know where this saying came from. My understanding is that is it used when you want to say – ‘I’ll keep your secret’, or ‘I won’t

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Sorry, not sorry!

Leave a Comment / Copywriting, Digital Marketing, Editing, Marketing, Marketing Consultant, Marketing Mix, Marketing Planning, Promotion, Social Media marketing, Spread the Word, Website copy / By

Do you notice how many posts start with ‘Sorry for the following post.’ Or ‘Sorry, this is going to be a long post’. Or “Sorry, I’ve had a bad day.” Or ‘Sorry, if this post is not OK with admin, just delete’. Sorry, sorry, Sorry. I am no longer reading any posts that start with

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